Saddle becomes first Emirati coffee brand in Saint-Tropez
New café offers coffee, crepes, matcha, and Riviera-inspired interiors
DUBAI’s beloved homegrown coffee brand, Saddle, has taken its next bold step in global expansion – this time in Europe’s dazzling Saint-Tropez.
What started in 2017 as a small café in the UAE has grown into a celebrated name in specialty coffee, combining Emirati hospitality with curated culinary experiences.
With its new outpost in the heart of the French Riviera, Saddle becomes the first Emirati specialty coffee brand to set up shop in Saint-Tropez, bringing its signature style and flavours to one of the world’s most luxurious summer destinations.
Saddle’s expansion
With more than 25 locations already serving customers across the Gulf, London, and Cannes, Saddle’s entry into Saint-Tropez signals a strong push into the European market.
The brand’s newest venue echoes the spirit of the Riviera while staying true to its Middle Eastern roots. Elegant interiors, coastal-inspired artwork, and Saddle’s signature menu come together to offer guests an experience that is both local and distinctly Emirati.
Signature flavours return
The Saint-Tropez café offers Saddle’s globally popular creations, including its Pistachio Milkshake, made using premium Sicilian pistachios, and a selection of specialty coffees crafted with beans sourced from across the world. Guests can also enjoy fresh pastries, made-to-order crepes, and Saddle’s acclaimed Matcha and Açaí offerings. The menu is carefully curated to deliver a premium taste experience while remaining approachable and rooted in authenticity.
Luxury collaborations
Saddle has built a name not only through its product quality but also through high-profile collaborations. The brand has partnered with iconic names like Sephora, Land Rover, Tiffany & Co., and Bentley, aligning itself with the global luxury lifestyle segment. These partnerships enhance Saddle’s image as a premium Emirati brand making an international mark.
Rooted in heritage
Founded by Emirati entrepreneur Mohammed Al Falasi, Saddle draws inspiration from the equestrian heritage of the Arabian Peninsula. It operates through three concepts: Saddle Truck, Saddle Café, and Saddle House. With a dedication to community, cultural authenticity, and ingredient excellence, the brand continues to attract a loyal following.
Saddle’s current network spans multiple UAE cities including Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah, as well as Riyadh in Saudi Arabia, London in the UK, and Cannes and now Saint-Tropez in France.